Mitchell Family Law — +312% Leads in 6 Months
+312% leads in 6 months
"DMLF tripled our consultation bookings in under 6 months. The SEO work alone paid for the entire retainer 4 times over. I wish we had found them years earlier."
The Challenge
Mitchell Family Law had been operating in Montreal for 8 years with a strong reputation but minimal online presence. Their website was outdated, loading slowly, and not ranking for any meaningful keywords. They were getting 12 consultation requests per month — almost all from word-of-mouth referrals — and wanted to grow without relying solely on referrals.
Our Approach
We started with a full digital audit that revealed three core problems: a technically broken website with poor Core Web Vitals, zero local SEO strategy, and no paid advertising. We rebuilt their website from scratch in 6 weeks, simultaneously launching a Google LSA campaign to generate immediate leads while the SEO work built organic momentum.
The Results
Within 6 months, Mitchell Family Law was ranking on page one for 23 high-intent family law keywords in Montreal. Monthly consultation requests grew from 12 to 49 — a 312% increase. The Google Ads campaign achieved a cost-per-consultation of $67, and overall marketing ROI was 4 times the retainer investment.
Key Takeaways
The combination of immediate paid advertising results with long-term SEO growth is the most powerful strategy for law firms. Neither alone delivers the same compounding returns as both working together.