FAQ

Law firm marketing investment varies widely depending on your market, practice area, and growth goals. Our retainers start at $1,500/month for foundational SEO and scale to $10,000+/month for full-service campaigns including PPC management, content, and social media. We also offer one-time project work for website design and branding starting at $3,500. Every engagement starts with a free strategy session where we assess your situation and recommend an appropriate investment level.

It depends on the channel. Google LSA and PPC can generate leads within the first week of launch. SEO typically takes 3-6 months to show meaningful organic ranking improvements, though technical fixes often produce quick wins. Content marketing builds compounding results over 6-12 months. We set realistic expectations upfront and provide monthly reporting so you can see progress clearly throughout the engagement.

Yes. We serve law firms across North America — in major markets including Montreal, Toronto, Vancouver, New York, Los Angeles, Chicago, and many others. Our team understands both the Canadian and American legal marketing landscapes, including the specific bar advertising rules in different jurisdictions. We have successfully run campaigns in 30+ cities across both countries.

We offer month-to-month engagements because we believe you should stay with us because of results, not because you are locked in. That said, we do ask for a 3-month commitment for SEO and content work because these channels take time to build momentum and we want to ensure you have a fair opportunity to see results before evaluating. PPC and LSA management is always month-to-month.

We do not guarantee specific ranking positions or lead volumes because no ethical agency can — there are too many variables outside our control. What we do guarantee is transparent reporting, proactive communication, and a continuous optimisation approach that relentlessly pursues better performance. Our track record speaks for itself: over 200 law firms served, with an average lead increase of 312% across our active client base.

Yes, in most cases. We begin every engagement with a comprehensive website audit. If your existing site has strong fundamentals — solid structure, mobile-friendly design, acceptable load speed — we can often work with it while making targeted improvements. If the audit reveals significant technical problems that would limit SEO performance, we will recommend a rebuild and explain exactly why. We never recommend unnecessary work.

Absolutely — this is one of the most important ways we differ from general marketing agencies. Every ad, landing page, social post, and piece of content we create is reviewed for compliance with the bar advertising rules in your jurisdiction. Our team stays current with CBA (Canada) and ABA (US) guidelines, as well as the specific rules of provincial and state bars. We have never had a client receive a bar complaint related to our marketing work.

Three things. First, we work exclusively with law firms — this is not one of many verticals we serve, it is the only one. Second, we are obsessed with attribution: we track leads all the way to signed clients, not just form fills and phone calls. Third, we tell the truth — if something is not working, we say so and propose solutions rather than producing glossy reports that hide the real story. Our average client relationship is 3.2 years, which we believe reflects the trust we build through honest communication and consistent results.

We measure success by the metrics that actually matter to your firm: signed clients, cost-per-signed-client, and revenue generated from our marketing work. We also track leading indicators like consultation bookings, cost-per-consultation, keyword rankings, and website conversion rates. Every client receives a custom Looker Studio dashboard updated daily, and we hold a monthly strategy call to review performance and discuss optimisations. We believe in full transparency — you always have access to all your accounts and data.

Yes. While we are primarily a digital agency, we have a full in-house design team that produces professional print materials: business cards, brochures, banners, direct mail, and presentation folders. For clients who want offline advertising support — billboard selection and design, radio ad production, direct mail campaigns — we offer those services as well. We believe the best marketing programs integrate digital and offline channels, and we are equipped to manage both.