Paid Advertising (PPC & LSA)

Get Qualified Case Leads — Starting This Week

Organic SEO builds long-term equity. Paid advertising delivers cases right now. For law firms that need a predictable, scalable lead source while their SEO investment matures — or for firms that want to dominate their market completely — Google Ads and Local Services Ads are the most powerful tools available.

We manage over $2 million in annual legal advertising spend across North America. Every dollar we manage is optimized for one metric: cost per qualified consultation, not cost per click.

Google Local Services Ads (LSA)

LSAs appear at the very top of Google — above traditional paid ads and above organic results. They show your firm name, rating, phone number, and the Google Screened or Google Guaranteed badge. For most practice areas, LSA is the single highest-intent placement available.

We manage every aspect of your LSA campaign: initial verification and setup, budget management, lead review and dispute (you only pay for valid leads), review generation strategy, and ongoing optimization of your ranking within the LSA pack.

Google Search Ads (PPC)

Campaign Architecture

We build tightly themed campaign structures — separate campaigns for each practice area, ad groups organized by intent level, and match types selected to capture high-intent traffic while excluding informational searchers who will never convert.

Ad Copy

Legal PPC ads must do three things in under 90 characters: capture attention, establish credibility, and motivate a click. Our copywriters have written thousands of legal ads. We test headline combinations continuously and rotate winning messages across your campaigns.

Landing Pages

Sending PPC traffic to your homepage is one of the most common and costly mistakes in legal advertising. We build dedicated landing pages for each campaign — optimized for a single conversion action, stripped of distractions, and A/B tested continuously.

Bid Management & Budget Optimization

Legal keywords are expensive. Personal injury clicks can cost $80–$200. We use a combination of automated smart bidding and manual oversight to ensure your budget is concentrated on the times, devices, and geographies where your ideal clients are searching. We never set it and forget it.

Remarketing

Only a fraction of visitors convert on their first visit. Our remarketing campaigns keep your firm visible to people who visited your site — showing them targeted ads on Google Display, YouTube, and across the web — until they are ready to call.

Reporting & Transparency

You have 24/7 access to a live dashboard showing your spend, leads, cost per lead, and conversion rates. We hold a bi-weekly strategy call to review performance and align the next period's budget allocation. You always know exactly what your ads are producing.

What You Can Expect

Most clients see their first leads within 48–72 hours of campaign launch. Within the first month, we have enough data to begin meaningful optimization. By month three, we typically have cost-per-lead benchmarks that allow us to scale confidently. Our average client in competitive markets achieves a 4:1 to 8:1 return on ad spend.