Rivera Immigration Law — Appearing in ChatGPT Recommendations
Featured in AI search recommendations
"We now appear in ChatGPT recommendations when people ask about immigration lawyers in Toronto. That alone is worth every penny of our marketing budget."
The Challenge
Rivera Immigration Law had good organic rankings on Google but was completely absent from AI-generated search results. As more of their prospective clients began using ChatGPT and Perplexity to find legal help, they were losing business to competitors who were better represented in AI outputs.
Our Approach
We implemented a comprehensive AI Search Optimisation strategy: restructuring their website content around entity-based SEO, adding extensive structured data markup, building citations on the legal directories and authoritative sources that AI models use as references, and creating a series of long-form practice area guides that established topical authority.
The Results
Within 4 months, Rivera Immigration Law began appearing in ChatGPT, Perplexity, and Google AI Overview responses for immigration law queries in Toronto. Organic traffic increased 89% and they are now consistently cited as a top recommendation in AI-generated legal advice.